SHE SAID, SHE SAID | Katy Perry

February 27, 2011 by Charlotte Richardson Andrews in Blog

“Most, if not ALL popsters welcome deals w/products 2 offset costs of big budget vids in these recessional…music industry times. I’VE used them in MY vids before & am happy 2b able 2 make a better vid because of. Once AGAIN, stop pitting artists..against artist for ur sensational satisfaction & stick to what ur best @: lying, gossiping, exaggerating & overall lending a hand 2 the……deterioration of a generation”

Katy Perry took some big swipes at “tabloid media aka FILTH” last week after her initial tweets about artists who use product placements in their videos were widely taken as veiled snipes directed at the new Britney Spears video, which featured endorsements for the singer’s new perfume, Sony products and even a dating website, reportedly netting the singer $500,000.

When Marina of The Diamonds fame tweeted asking fans for a consensus on product placements if they allowed for bigger budget videos, Perry replied: “do it w/style & grace… Not so in ur face like some. U hv to get creative w/it. Some artists don’t care tho, &u can tell.”

Comments

Tagged britney spears, katy perry, marina and the diamonds, marina diamandis

About Charlotte Richardson Andrews

Charlotte is a London-based writer and journalist. She writes about music, politics and pop/queer culture for The Guardian, DIVA magazine and Q, amongst others, and has been Deputy Editor for Wears The Trousers since 2008. She digs punkademia, comix and smashing patriarchy. She's also the founder of Queer Zine Fest London.

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