London’s Paper Crows embrace the drama of their great new single with an epic, apocalyptic film clip. Here’s what director Luca De Salvia has to say about it:
“The song is about surrender to the greatness of nature, I dramatised this concept by doing a short film before the video that would induce a climax where connecting with nature becomes a liberating experience, juxtaposed with feelings of fear, claustrophobia and paranoia.
Being locked in an apartment and then escaping to the great outdoors are a metaphor for a journey from dark to light. Fear is a very powerful trigger of human response. The media feeds it in order to ensure that critical numbers of readership or viewers are maintained and politicians use to maintain or increase popularity. Stories about, violence, recession, immigration, climate change and pollution dominate our headlines daily, the video is a response to that.”